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DOING WELL
Personal Finance Coaching
Doing Well is a personal finance coaching service blending practical bookkeeping with supportive money therapy.
The brand’s visual system uses uplifting gradients, approachable typography, and a distinctive smile-inspired mark to create an atmosphere of reassurance, clarity, and financial well-being across digital and print touchpoints.
Client
Doing Well
Services
Logo Design
Branding Guideline
VIsual indenticy system
Marketing material
BRAND TONE & COLORS
Primary Font |
Hellix-Semi Bold
For Title and headers
Secoundary Font | Hellix-Regular
For body and
smaller text
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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All Works
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